On July 29, 2025, a disturbing viral video from Barsana, Mathura (Uttar Pradesh) shows two lassi vendors violently clashing in broad daylight. The dispute began over attracting customers and quickly escalated into a brutal fight involving sticks, bricks, stones and clay cups (kulhads).
What Really Happened?
The incident took place near a busy area with two lassi stalls located opposite each other. As vendors competed to lure customers to their own counters, their rivalry turned bitter. The altercation spiraled into a physical conflict involving both groups throwing objects—including clay cups, sticks, and even stones. The chaotic scene featured men and women from both sides wielding sharp objects and engaging in a chaotic melee.
One woman reportedly suffered a head injury after being struck by a clay cup and fell to the road, yet the brawl continued unabated.
मथुरा में लस्सी पर संग्राम!
— The__RituSharma (@the_ritusharma) July 29, 2025
बरसाना के मुख्य मार्ग पर ग्राहकों को आकर्षित करने को लेकर लस्सी बेचने वाले दो गुटों में जमकर लाठी-डंडे और पत्थर चले। कई घायल, वीडियो वायरल। पुलिस बोली – दोषियों पर सख्त कार्रवाई होगी।#Mathura #ViralVideo #UPPolice #BreakingNews #Socialmedia pic.twitter.com/foMNQzCFbB
How It Became Infamous: The Viral Video
A bystander recorded the entire confrontation, capturing the raw violence. Within hours, the footage spread across social media platforms. Netizens drew parallels with the infamous “Baghpat Chaat War”, a similarly absurd and violent vendor clash viral several years ago.
Public reaction was fierce: many criticized the vendors’ greed and questioned how a simple competition over customers could descend into street-level combat, especially near sacred temple areas.
Police Action & Aftermath
Local authorities in Barsana reportedly issued statements acknowledging the incident, but detailed information on arrests or legal proceedings has not been disclosed yet.
Such events raise broader concerns about small-scale street trade, temple precinct commerce, and the escalation of petty disputes into violent episodes.